Expanding your cleaning business into the commercial sector can be a game-changer. However, finding new clients in the commercial industry requires targeted strategies and a proactive approach. Here are some effective ways to attract and secure new clients for your cleaning business.
1. Network at Industry Events
Industry events, such as business networking groups & meetings, trade shows, conferences and local business gatherings, provide excellent opportunities to connect with potential clients. Attend these events to network with business owners and decision-makers who might need your cleaning services. Bring business cards and promotional materials to leave a lasting impression and always follow up with an email after saying you enjoyed meeting them and how they can get a free site survey with your company.
2. Leverage Online Marketing
In today’s digital age, a strong online presence is crucial. Create a professional website that highlights your services, showcases testimonials, and provides easy ways for clients to contact you. Wherever possible give value, give free information that allows you to collect their email address. Utilise social media platforms like LinkedIn, Facebook, and Instagram to share your expertise, post before-and-after transformations, , and engage with your audience. Consider running targeted ads to reach commercial clients in your area.
3. Offer Referral Incentives
Word-of-mouth referrals are powerful. Encourage your current clients to refer your services to other businesses by offering incentives, such as discounts or free services. Satisfied clients are often more than willing to recommend a reliable and effective cleaning service to their network.
4. Join Local Business Associations
Membership in local business associations or chambers of commerce can open doors to valuable connections. Participate in their events, attend meetings, and engage with other members. This involvement not only raises your business profile but also establishes you as a trusted local provider.
5. Cold Outreach
While it might seem old-fashioned, cold calling or emailing can still be effective. Research businesses in your target area and reach out to offer your services. Personalise your communication to highlight how your cleaning solutions can meet their specific needs. Be persistent but respectful, and follow up with potential leads. Map out the journey and how you you nurture potential clients with touch points to the point of sale.
6. Partner with Property Managers
Property managers and estate agent companies often oversee multiple commercial properties that require regular cleaning. Establish partnerships with these entities to become their go-to cleaning service provider. Building strong relationships with property managers can lead to a steady stream of new clients.
7. Showcase Your Expertise
Demonstrate your expertise by creating valuable content related to commercial cleaning. Write blog posts, produce video tutorials, or host webinars on topics like office hygiene, maintaining a clean workspace, or the benefits of professional cleaning. Sharing your knowledge positions you as an authority in the industry and attracts businesses looking for trustworthy services.
8. Highlight Specialisation
If your cleaning business has a specialisation—such as biohazard cleaning, hoarding, mould cleaning or needle sweeps for example, be sure to highlight it. Specialised services can appeal to businesses with specific needs and set you apart from competitors.
9. Ask for Testimonials and Case Studies
Positive testimonials and case studies from satisfied clients can significantly boost your credibility. Request feedback from your clients and showcase their testimonials on your website and marketing materials. Detailed case studies that highlight your success stories can be particularly persuasive for potential clients.
10. Provide Free Demonstrations
Offer free demonstrations or trials of your services to potential commercial clients. This allows them to experience the quality of your work firsthand without any commitment. A successful demonstration can convert a prospect into a long-term client.
Conclusion
Finding new clients in the commercial cleaning industry requires a combination of networking, marketing, and showcasing your expertise. By implementing these strategies, you can effectively attract and secure new commercial clients, ultimately growing your cleaning business. Stay proactive, leverage your strengths, and consistently deliver exceptional service to ensure your business stands out in the competitive commercial cleaning market.
